Privacy Policy

Data Controller

Information Collection

When you use the SmartcMetrics website, certain information may be automatically collected, such as your IP address, device type, operating system, and browsing behavior.

When you subscribe to our newsletter, fill out a contact form, or subscribe to our analytics platform, we collect the following data:

• First and last name
• Email address
• Phone number (optional)
• Business address (for enterprise subscriptions)
• Payment information (through secure payment providers)

Use of Data

The collected information is used exclusively to:

• Improve your user experience
• Provide content tailored to your needs
• Communicate with you (newsletter, platform updates, support)
• Manage and provide analytics platform services
• Generate invoices and process payments
• Fulfill legal obligations

Important: We do not sell, rent, or share your personal data with third parties for commercial purposes.

Cookies

We use cookies to analyze website usage, store your preferences, and ensure that functions work properly. You can set your browser to reject cookies if you wish.

For more information, please see our Cookie Policy.

Data Retention

Your information is retained only as long as necessary for the purposes stated in this policy or as required by law.

• Newsletter Data: Until unsubscription
• Platform Subscription Data: 7 years after subscription ends (tax retention requirements)
• Contact Inquiries: 3 years after last contact

You can request deletion of your personal data at any time, provided there are no legal retention obligations.

Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or destruction:

• SSL/TLS encryption for all data transmissions
• Secure servers and regular security updates
• Access controls and authorization concepts
• Regular backups and disaster recovery plans

Your Rights (GDPR)

You have the following rights regarding your personal data:

• Right of Access: You can request information about your stored data
• Right to Rectification: You can request correction of inaccurate data
• Right to Erasure: You can request deletion of your data
• Right to Restriction: You can request restriction of processing
• Right to Object: You can object to processing
• Data Portability: You can receive your data in a structured format

To exercise your rights, please contact us by email at [email protected].

Policy Updates

This Privacy Policy may be updated to reflect changes in our practices or for legal reasons. We recommend that you check this page regularly.

Last Updated: January 2025

Contact

If you have questions about this Privacy Policy or to exercise your rights, you can contact us: